Kurz Elektronik

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Mysys Lukida

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Product launch of MySyS LUKIDA

For us, the work begins before a customer launches a new product on the market. For the company Kurz Elektronik, we accompanied the market launch of the MySyS LUKIDA lighting system from packaging design to accompanying advertising measures to the major appearance at CMT 2014 and 2015.

CustomerGerhard Kurz elektrotechnischer Gerätebau GmbH
ProjectMysys Lukida
ServicesPackaging, instruction manual, flyer, trade fair, launch, web shop, video, consulting, commercialization

Consulting & Conceptualization


For the lighting system MySyS LUKIDA, a product innovation of our customer Kurz Elektronik, we developed a convenient packaging, the operating instructions in different languages and the technical and informative flyers.  The marketing concept and the launch at the Stuttgart trade fair CMT were also developed by Storz Medienfabrik. The video specially produced for MySyS LUKIDA and the webshop system are also part of our market launch campaign. A successful Facebook page accompanied an advertising tour of the product through Germany.


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Trade fair design

The exhibition stand for the innovative MySyS LUKIDA lighting system was planned in this way.
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Mood maker

The poster campaign for MySyS LUKIDA created a great atmosphere everywhere. 
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Beautifully packaged

This elaborately designed and refined packaging was designed by Storz Medienfabrik. 
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The innovative lighting system from Kurz conquers the world of caravanning. 

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We offer you cross-media consulting, conception, creation and production
for the B2B and B2C sector.
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