Kreissparkasse Esslingen-Nürtingen

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Giro & Cash

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Products are given a face

The two animated characters Giro & Cash were introduced for the product Giro & Cash of Kreissparkasse Esslingen-Nürtingen. The two characters were so well received by the youth market target group that the campaign was extended to other product areas as well.

CustomerKreissparkasse Esslingen-Nürtingen
ProjectGiro & Cash
ServicesConception, design, web
SectorFinances, marketing

Consulting & Conceptualization

Development of Giro & Cash

In order to bring the product Giro & Cash of the Kreissparkasse Esslingen-Nürtingen closer to the youth market, Storz Medienfabrik visualized the product with two characters: Giro and Cash. The concept, design and animation of the two characters were created by Storz Medienfabrik. According to the target group, the design of the facial features was based on the popular ascii emoticons. Since the introduction of Giro and Cash, the two have enjoyed great popularity. The transfer of this sympathy to other products was therefore an important strategic point and now, thanks to their success, the two also explain, for example, retirement provision. They appear on city cards, in advertising spots, in online videos and on print products.

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Giro and Cash in action

Giro and Cash are the main actors in numerous web spots.
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Poster campaign at Esslingen station

The mascots of the Sparkasse Esslingen-Nürtingen also cut a good figure in large format.
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Retirement provision campaign

Due to its success, the Giro & Cash campaign was extended to other products.
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Christmas on CityCards

In keeping with the seasons, Giro & Cash was also available on various CityCards.


We offer you cross-media consulting, conception, creation and production
for the B2B and B2C sector.
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